Digital marketing

Digital marketing encompasses all marketing efforts that use electronic devices or the internet. It involves leveraging various digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. The goal is to promote products or services, build brand awareness, and drive sales or leads. Digital marketing strategies often include techniques like search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising. It allows businesses to target specific demographics, measure results in real-time, and adjust strategies accordingly for optimal performance.

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